Why Your Online Presence Is Costing You Customers — And How to Fix It
"Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime." - Lao Tzu
Introduction
With the internet booming for the past decades, and millions of people surfing the internet, it has become crucial to make sure your business looks phenomenal online.
Not only is it the first impression a potential customer has of your business, but it could be causing you to lose hundreds of potential clients.
Promoting your business online is meant to inform people about the services you offer, who you are as a person and company, and the value that your services offer. The question then becomes, "how do I stand out from the competition?"
Ask yourself these questions:
Does your website feel outdated — or worse, do you not have one at all?
Are you tired of asking for reviews manually and getting little to no response?
Are you struggling to get more 5-star reviews?
Are you overwhelmed by tech, automations, or tracking tools?
Do you feel like potential clients don’t get the value you offer?
If you answered yes to any of these questions, you're not alone. About 27% of small businesses still don't have a website and more than half of small businesses don't receive any online reviews, with about 19% getting an average of one to five per month.
This blog is meant to help small business owners who are having trouble with the questions above, and direct you to the right path, so your business can grow and develop in ways you can't even imagine.
Why First Impressions Online Matter
To really nail this one, it's important to be aware of what you look for when searching for a business with the service you want. I mean, think about it. We're all consumers, so when you want to look for a car wash, or restaurant, or anything really, what do you do?
You google it online, look for the best reviews, most amount of reviews, and when you want to find out more, you click on the link that usually takes you to their website. There, you find more about what they have to offer, who they are, testimonials, maybe an FAQ section, and many more. If you like what you see, you most likely end up purchasing whatever they have to offer.
Let me give an example: Lets say that you want to go out to eat with your family. You search up some pasta restaurants and a couple pop up. You glance at the name, but your eyes shoot straight to the rating and number of reviews. Right away, between the first three that showed up first, you click on the one that has the highest rating and most reviews. We're trained to do what others do, in our mind we think, "well, all these people went there and had a good experience, I want to experience it too." The website loads in, and you see the logo, name of the restaurant, pictures, reviews, menu, pricing, maps, booking reservations, and the other usual things you would see. You may also see some offers and promotions that the restaurant is running, and maybe just that itself is enough to get you up and going to that place as soon as possible.
The point of all this being, the way your business is seen online matters.
The Power of Reviews
As I mentioned earlier, reviews are one of the very first thing we see, so flipping that, it's one of the first thing a potential customer sees about your business. But what if you have been trying to get some reviews, but you're struggling to get more. Your competitors are one-upping you.
How We Get Your Business More Reviews
What NexusFlow Integration offers and how we get it done together:
We have a conversation to understand your sales process and the pipeline of the customers that purchase your service
We tailor our automations for your business, to ensure it keeps your style and process. We want you to stay unique and keep your businesses personality
Our automations are timed and framed so that your customers are very likely to not only leave a review, but a good rating too
We then take the testimonials that you want to highlight, and put promote them on your custom made website made by NexusFlow
People see the ratings, number of reviews, and testimonials, and the chance that they go to you for their needs exponentially increases
We don't just make the automations, we make them work for you, the business, while simultaneously promoting your business.
Why Your Website Still Matters
I'm not going to spend too much time on this since we discussed this a couple weeks back, but I do want to bring it up again since it is relevant for this blog too. Going back to the example I gave earlier with the restaurant, maybe you didn't realize it at the time, but the website is what also sealed the deal. From the pictures, to the testimonials about other peoples great experiences and amazing ratings, to the extensive choices on the menu and the offers and promotions. All of these little things, every day, make or break the decisions that people make. That's why it's crucial you have a website, and a good one for that matter.
How NexusFlow Integration Comes Into Play
We offer free startup website designs, no cost or risk to you
We have two types of packages, basic and pro, depending on your business needs
Domain is included in the price and that includes all of the steps necessary to ensure that it becomes connected to your business
All of the backend tracking and stats are handled by us and included in both packages. From there we update your website, run split testing, etc. to effectively get the attention and results you've been waiting for
Any coding necessary is handled by us
All of the SEO Meta Data needed is done by us
Ready within days
At NexusFlow Integration, we make sure that all of our clients get the highest quality and satisfaction. That is why we are big on transparency and communication, so we know what you want, and you know what you're getting. If you would like to read that blog post for more information, feel free to go to our main blog page and check it out.
Final Thoughts
If you're not already making the most of your online presence, you're leaving money on the table. With the right strategy, automation, and a professionally designed website, your business can attract more leads, earn more trust, and close more deals. NexusFlow makes that process effortless, starting with a free custom website design. Let’s get your digital footprint working for you — not against you.
Want to see how your businesses online presence is doing right now, and find out exactly what to fix? Get your free online presence evaluation.
